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What is Attraction Marketing and How do You Use It?What is Attraction Marketing and how do You Use It? I get this question all the time from new marketers; “What is Attraction Marketing anyways?” and “How do I use it for my business?” I have heard people talk about it but do not know how to implement it into my business." Well there are several definitions but here is my interpretation. If you want to learn more about Attraction Marketing, Sign up for our EZine below. It's free and loaded with information. Plus you get access to our members area with more free reports to assist you to Success From Home. Attraction Marketing is using marketing methods, in a specific way, to attract the right visitor to your website or to click on your ad. Now that is the very basic definition but I trust you get the idea.Other ways to look at marketing through attraction is to target the keywords you use in your ads to find a specific audience. Or, to use keyword phrases that work in the same way, they target certain people and, when done correctly, a certain action. For example, if I were to market a diet program, I would use keywords that reflect a problem in the diet industry, therefore targeting visits from those who may be experiencing that problem. You may also target the audience with specific benefit phrases to offer a great solution with your product. An example to that would be to say “faster weight loss with xyz, try it today.” Or “speeds up your metabolism”. The simplest way to see which method works the best is to test your ads and track the result. Which ever method, either pointing out a problem or offer a solution, delivers the best results is the winner. Now, a perfect ad would do both. If you can place a problem and solution is one small ad, then you have something to work with. Then continue testing with different versions until you have a few winners. The best way to use attraction marketing though, in my opinion, is with content. Posting an article, press release, new webpage or a blog post is a great way to get to attract new visitors. With any of these methods you have a chance to use a headline which can hold a more specific keyword phrase. The added bonus is that it is a free method and will often get you listed in the search engines. Plus, with content, you can address both problems and solutions to attract an even more specific audience. Next time you are going to do some advertising give the attraction marketing methods a try. And as usual, find what works and run with it. Consistency is a key to long term success. To your Success, Tim Mershon
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